Prudential Ready, Reset, Go!
This project was called the Ready, Reset, Go! Power Cards. It was a limited edition deck of cards divided evenly across 3 areas: Finance, Health, and Relationships. Each card featured helpful advice and sometimes even limited-time gifts to improve its respective category, prompting people to download and explore the Prudential Pulse app.
Version 1
The first version, I used Monopoly and board games as a point of inspiration
Version 2
The second version was based off previous illustration styles at the Pulse website
I came up with more examples for the second style but in the end, the team and I decided it was too complicated to properly fit the scope and timeline.
Version 3
In the end, I created a style that better suited; I used simpler linear and pared down the colours.
